Everything Dog Professionals Need to Know About PATS 2026

PATS 2026, the UK's leading trade show for the pet and aquatics industry, opens its doors at the NEC Birmingham this weekend, running from 27–29 September. For dog groomers, trainers, walkers and pet sitters, it's one of the most valuable dates in the calendar, a chance to discover new products, connect with suppliers, and pick up expert advice, all under one roof.

Here's what dog professionals shouldn't miss this year.

The Grooming Zone, bigger than ever

Returning with its biggest programme yet, The Grooming Zone is delivered in partnership with the British Isles Grooming Association (BIGA). Alongside the live grooming demonstrations you already know, BIGA is launching a brand-new series of sessions built specifically for retailers and groomers, covering coat types, product selection and welfare-led practices. Whether you're looking to sharpen your technique or simply want to see the latest tools in action, this is a can't-miss stop on the show floor.

Discover what's new at the New Product Showcase & Awards

With entries now in from across the industry, the New Product Showcase & Awards is the place to see the newest products before anyone else does, from grooming tools and treats to accessories and care products. Winners will be announced at the Exhibitor Drinks Reception on Sunday evening, so keep an eye on your favourites throughout the show.

Expert business advice at the PIF Drop-In Clinic

Running a dog grooming, walking or pet sitting business comes with its own set of challenges, from licensing to day-to-day operations. The PIF Drop-In Clinic, hosted by the Pet Industry Federation, offers free, informal advice on exactly this. No appointment needed, just drop by with your questions.

New for 2026: International Pavilion

New this year, the International Pavilion brings exhibitors from around the world together in one dedicated space. It's a great opportunity to discover distinctive products and brands you won't find anywhere else, whether you're looking to diversify what you offer clients or simply want to see what's trending internationally.

A moment to recharge: Coffee & Connect

New for 2026, Coffee & Connect is a relaxed networking session held in the PATS Café, with coffee, pastries and industry insight from guest speakers. It's a great chance to meet fellow professionals and exhibitors in a more informal setting, away from the busy show floor.

One ticket, two shows

Your PATS ticket also gets you into BETA International, the UK's leading equestrian trade show, running alongside PATS at the same venue. It's well worth exploring both while you're at the NEC.

Over 200 exclusive show offers

Don't forget to pick up the PATS Red Book while you're there, or read it online beforehand, packed with more than 200 exclusive deals and discounts only available to PATS visitors, alongside a first look at over 450 new products.

Getting the most from your visit

To make the most of your day, download the PATS App ahead of time. It lets you plan your schedule, book meetings with exhibitors, and access your visitor badge, all in one place.

The details

PATS 2026 runs from 27–29 September at the NEC Birmingham, Halls 3/3a. Entry is free for qualifying trade professionals, and your ticket also grants access to BETA International, running alongside PATS at the same venue.

Whether you're after new stock, fresh business advice, or simply a chance to see what's new across the industry, PATS 2026 has something for every dog professional. Find out more or register free now and we'll see you at the NEC.

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