Issue 4

Inside issue 4 we tackle imposter syndrome, share the latest research on canine pain and human relationships, explore the science behind hydrotherapy, discover WEBB and look at the beating heart of your marketing strategy. As we approach Christmas we look at the psychology behind the festivities and ask can we really keep everyone happy.

Contents

Chew on this: the latest news
The latest news for the dog world. 
 
Windsor Pet Lovers get muddy for Battersea
Pet lovers in and around Windsor have raised over £155,000 by taking part in Battersea’s Muddy Dog Challenge
 
Imposter Syndrome
Imposter syndrome is one of the hardest things any professional must tackle. Pennie explores more.
 
Do you understand?
Fran Murtaugh shares her research findings into owners' understanding of the relationship between pain and behaviour in their dogs.

Navigating the terminology
Vicky Skinner shares a quick guide aimed at helping understand the educational terminology.

The science of hydrotherapy
What is hydrotherapy and how does it work?
 
Woof by Hollie
Hollie shares an insight into her creative business.
 
Buddy & Lola
Renowned former athlete Roger Black MBE teams up with dog health company.
 
Gut intelligence
A new generation of natural healing
 
Whole Energy Body Balance
Ruth McDonagh explains how the Whole Energy Body Balance Method helps release pain and tension.
 
Heartbeat beat…
Why your website should be the beating heart of your digital marketing strategy
 
Rabies: a milestone
In a major milestone in the global fight against rabies, over two million dogs have now been vaccinated.
 
So that’s what insurance is for?
As a dog professional, it’s important to acknowledge that there will always be things beyond your control.
 
Beyond expectations
Strategies for thriving as a dog professional.
 
Innocent Hound
We catch up the family-owned manufacturer, based in Yorkshire. 
 
Pezzie
Position your business at the forefront of the fastest-growing global pet-centric social media platform.
 
Golden Paste
We explore the power of Turmeric and its long history of medicinal use, dating back nearly 4,000 years.
 
Benyfit Natural
Leading raw pet food brand Benyfit Natural announces the launch of two new complete + balanced recipes for Autumn.
 
DotDotPet
We catch up with the new UK based company and find out how they are guided by their values of pet-first, fun, eco-conscious and diversity.
 
Buddy Care
SU-Bridge Pet Supplies LTD signs distribution agreement with Buddycare.
 
Outer annoyance to inner peace
Does your irritation with those around you stem from yourself? Melanie shares why she thinks the answer is yes.
 
Psychology of Christmas
The festive season and Christmas may be seen as officially the most wonderful time of the year, but what insight can psychology provide us.
 
Keeping everyone happy
We find out if we can keep everyone happy over Christmas.