Dorwest Herbs wins ‘Online Business of the Year’ at the PIF Awards

Herbal pet care brand Dorwest Herbs has won ‘Online Business of the Year’ at the prestigious 2025 PIF Awards, congratulated for its new website and online growth over the past 12 months. 

The Pet Industry Federation (PIF) was formed in the late 1940s and hosts annual awards to celebrate success stories from pet retailers, wholesalers and manufacturers. In 2023 both PIF and Dorwest Herbs celebrated their 75th anniversary. 

Last week the 2025 PIF Awards ceremony held at Stoke-on-Trent announced winners in 27 categories. Over 300 industry professionals attended to celebrate excellence across the entire pet industry landscape – “from dedicated groomers and innovative retailers to leading manufacturers and essential suppliers”. Dorwest Herbs was awarded ‘Online Business of the Year’ and praised forits recent rebrand and new website. For the full list of 2025 winners, please see PIF Awards winners.

In its first year since launching the new website, Dorwest has delivered outstanding online growth, with website sessions up 137% year on year and revenue increasing by a staggering +50%. Ecommerce conversion rates have also increased to well above the industry average at 5.2%, with the website praised for its customer journey focus and in-depth product content.

Managing Director Jo Boughton-White says: “We’re so incredibly proud to have won this award. Our team are always so customer-focused and our authenticity shines through our digital experience andmarketing. We’re delighted to be recognised among pet industry names and to continue to make a difference to pet’s lives.”

The PIF Awards are the most coveted awards in the pet industry, with winners this year receiving sustainable, wooden trophies. Nigel Baker, CEO of the Pet Industry Federation, comments: “The PIF Awards just get bigger and better each year; the standard and volume of entries this year was phenomenal… we can see how much winning a PIF Award means to businesses in the pet industry.”

With this award, the Dorwest brand continues to grow with recognised public acknowledgement for its impact within the industry.

For more information, visit www.dorwest.com, call one of the friendly, expert team on 01308 897272 or email, info@dorwest.com.

Want to discover more trusted brands, award wins, and standout products shaping the pet industry? Visit the Chew on This blog and explore our growing collection of product and industry highlights.