Benyfit Natural Unveils New Freeze Dried Range

Benyfit Natural has launched its first freeze-dried complete food and treat range for dogs, giving
retailers a new way to offer natural raw feeding beyond the freezer aisle.

Developed in response to growing demand for convenient, natural feeding options, the range allows
retailers to extend their raw offering beyond the freezer aisle, creating additional in-store
merchandising opportunities.

To support the launch, Benyfit Natural is offering enhanced introductory margins on initial orders,
alongside branded display units and point-of-sale materials designed to maximise visibility, encourage
trial and support in-store sales.

The launch includes three complete freeze-dried working dog food in Pork, Beef and Chicken recipes,
available in 250g and 625g resealable bags. Each recipe contains 92% single protein meat
complemented by 8% superfoods, delivering the nutritional benefits of raw feeding in a convenient
shelf-stable format.

The range also includes single-protein freeze-dried treats in Pork, Beef and Chicken, available in 40g
and 120g resealable bags. High-value 100% meat treats designed for training and rewarding.

With no freezer storage required, the products are easy to stock, transport and merchandise, while
offering dog owners a convenient feeding option for everyday use, travel and outdoor adventures.
The full range is available for trade partners now, with in-store availability from 2nd November.

Greg Van Praah, Co-Founder of Benyfit Natural, comments: “Our new freeze-dried range brings the expertise and approach to natural feeding that Benyfit Natural is known for into a format that works particularly well for busy lifestyles, travel and customers who do not have access to freezer space. For retailers, it creates new
opportunities to merchandise natural feeding products outside of the freezer. It gives existing raw customers greater choice, while providing an accessible way for new customers to explore the category.”

Product Details (RRP)

Freeze Dried Complete Working Dog Food
250g: £9.99
625g: £22.99

Benyfit Natural Freeze Dried Treats
40g: £3.29
120g: £6.49