Arden Grange Unveils its Biggest Ever Brand Refresh

"New look. Same trusted “nutrition without compromise.”

Arden Grange - one of Britain’s most trusted pet food brands - has revealed a new visual identity and refreshed packaging across its Daily and Advanced Nutrition ranges.

This evolution gives a fresh modern look while retaining the heritage and trust customers know. Clearer range navigation, natural imagery, and distinct tiers create more shelf standout and simpler shopping.

Three tiers of healthy nutrition

• Daily Nutrition – optimal, natural nutrition to sustain your pet’s overall vitality and wellbeing, every day.
• Advanced Nutrition – gentle natural recipes to support dogs with specific needs at every stage of life, including the brand’s best-selling Sensitive products.
• VetCare – grain free, vet-approved, PARNUT compliant formulas offer tailored support for dogs with diagnosed health conditions, without compromising on the quality, natural nutrition they enjoy. 

Following the launch of VetCare last year, the brand refresh sets the stage for further innovation, helping retailers increase brand loyalty and drive repeat purchase.

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About Arden Grange

For nearly three decades, Arden Grange has been crafting nutritious, natural pet food combining meticulously chosen natural ingredients with the latest advancements in nutritional science. With its core promise, nutrition without compromise, the brand remains a must-stock choice for retailers nationwide.